Velour

Quiet luxury, modern silhouettes

Page 1 of 5 — Landing & Brand
01 — 01 — VELOUR · BRAND HERO
app.example.com/velour-studio

SS26 COLLECTION

Quiet luxury, modern silhouettes.

Velour designs and produces a small, considered wardrobe of cashmere, silk, and tailored wool — made in Italy and Portugal.

No. 042 — Silk Slip Dress, Pearl
SS · TWENTY · TWENTY · SIX
01 — 02 — PRODUCT LISTING · SILK EDIT
app.example.com/shop/silk
SHOP · SILK
The Silk Edit
24 styles · The Silk Edit
Filter|Sort: Editor's pick
Silk Slip Dress
Pearl
£385
Bias Midi Dress
Slate
£420
Camisole Blouse
Blush
£245
Slip Mini Dress
Ink
£345
Open-Back Gown
Olive
£625
Tie-Strap Slip
Bone
£365
01 — 03 — PRODUCT DETAIL · SILK SLIP DRESS
app.example.com/shop/silk-slip-dress
SHOP · SILK · SLIP DRESSES
Silk Slip Dress — Pearl
Bias-cut, 19mm silk satin
£385
COLOR · PEARL
SIZE · UK
Size guide
XSSMLXL
FREE EXPRESS SHIPPING OVER £200 · 30-DAY RETURNS
COMPOSITION+
CARE+
MADE IN+
Complete the look
Cashmere Wrap
£495
Suede Heel — Slate
£325
Leather Tote
£685
01 — 04 — CART · CHECKOUT
app.example.com/bag
CHECKOUT · STEP 1 OF 3
Your Bag
BAGSHIPPINGPAYMENT
Silk Slip Dress
PEARL · SIZE S
Remove
1+
£385
Cashmere Wrap Coat
OLIVE · SIZE M · MADE TO ORDER
Remove
1+
£625
Camisole Blouse
BLUSH · SIZE S
Remove
1+
£280
Free express shipping over £200 · Free returns · Made-to-order pieces ship in 7 days

Velour Design System v1

A design system that lets your team ship 10 brand-perfect pages a week — Lovable-ready, fully documented, owned by your in-house team. Tokens, components, and prompt patterns built from your existing visual language, then formalized for scale.

⚙️

Tech Stack

Figma library + Tokens Studio
Style Dictionary (JSON / CSS / TS export)
Lovable workspace with synced primitives
Tailwind config preset
Shopify Storefront API hooks
Storybook documentation site
🧠

Core Technologies

  • Tokens Studio — W3C design tokens · single source of truth
  • Style Dictionary — Export tokens to JSON · CSS · TypeScript
  • Lovable — Synced component primitives · prompt library
  • Figma — Library + variants + Code Connect
  • Shopify — Storefront API · headless integration
📦

V1 Deliverables

Brand audit (current site + mobile app)
V1
Foundation tokens (color · type · spacing · motion · radius · shadow)
V1
32-component Lovable-ready library
V1
8 ecommerce page modules (Hero · Grid · Editorial split · Lookbook · USP · Newsletter · Story · CTA)
V1
Lovable workspace setup + naming conventions + handoff documentation
V1
6 page recipe templates with approval gates
V1
Internal documentation site (this)
V1
Team onboarding workshop (half-day)
V1
Email template kit (campaign · transactional · retention)
V2
Mobile app component parity
V2
CRO experiment template library
V2
Multi-region / multi-currency variants (EU · UK · US · APAC)
V2
Agency partner onboarding kit
V2
🏛

Architecture Layers

FOUNDATIONS
W3C design tokens · Tokens Studio · Style Dictionary export to JSON/CSS/TS · single source of truth
COMPONENTS
Lovable workspace + Figma library + Storybook · same primitives across all surfaces
MODULES
Pre-built page sections · combine into recipes · reusable across campaigns and seasons
WORKFLOW
Lovable prompt library · approval gates · brand-compliance QA · publication checklist
OPS
Token-sync GitHub Action · Lovable → Shopify webhook · changelog · agency onboarding